I had the pleasure of shooting the print campaign for Geico’s latest character Maxwell the pig a few months ago for the Martin Agency.
Maxwell the lovable pig is asked to shut his word game down so the plane can take off. He explains he is using his Geico app to take care of business and eventually the “I’ll believe that when pigs fly line” is delivered by the stewardess.
I will share more of these set ups as the spots air on TV. Happy New Year!